一、 Regression Production Forecast of the Large Beer Equipment from 2011 to 2015 (10,000 units)

Application Forecast of the Large Beer Equipment in various fields from 2010 to 2015 as following:

Sales Forecast of the Large Beer Equipment in various fields from 2010 to 2015 (10,000 units)

Consumption Structure of the Large Beer Equipment from 2010 to 2015

In terms of domestic demands, production and consumption structure of the large beer equipment worldwide are changing so rapidly that the main market transferred from Europe and North America to Asia and the new focus being China and other countries in East Asia. Huge demand forecast is spurring the existing manufactures to constantly increase production capacities.

According to National Bureau of Statistics, apparent demand for domestic large beer equipment in 2006 reached 3,122,980 thousand units and increased to 3,738,090 thousand units. Please find detailed information as the chart below:

二、Aggregate Apparent Demand Statistics of China’s Large Beer Equipment industry in March from 2006 to 2011

Apparent Demand Volume (10,000 units)

Growth Rate

Analysis for Future Demand Forecast of the Large Beer Equipment Industry

The way of forecast is regression analysis.

Chart One. Apparent Demand-fitting of the Large Beer Equipment from 2006 to 2010

Regression Forecast Result of Apparent Demand for the Large Beer Equipment from 2011 to 2015 (10,000 units)

Comparison of China’s import and export volume of the Large Beer Equipment in March from 2006 to 2011

Four、 Investment Structure of the Large Beer Equipment Industry in 2010

Total investment volume of China’s large beer equipment in 2010 is 1.091 billion RMB , foreign investment accounted for 38.3%.Detailed information as the chart below:

Investment Structure of the Large Beer Equipment industry in 2010

foreign-funded domestically-funded

Source: National Bureau of Statistics

Analysis for Investment Opportunity 

一、 Analysis for Investment Opportunit

C=0.3×[（1+d1j）÷（1+D1j）]+0.2×[（1+d2j）÷（1+D2j）]+0.25×[（1+d3j）÷（1+D3j）]+0.25×（d4j÷D4j）

From this equation, C represents industry activity coefficient;J represents industry; D1 and d1 represent proprietary interests of the enterprise and the whole industry;D4 and d4 represent labor productivity of the enterprise and the whole industry. Constants before each factor (0.3,0.2,0.25,0.25)are weights imposed based on importance of each indicator. If every indicator of the enterprise is at the average level of the industry,while the activity coefficient is 1. The larger activity coefficient is, more powerful activity of the enterprise become.

It is expected the industry activity coefficient of the large beer equipment in 2011 is 6.6. Based on such estimates, there are bigger opportunities for the current industry.

二、 Analysis for Feasibility

Return on investment of the enterprise divided by average investment volume equals the rate of return on investment. It could be expressed as a formulation: the rate of return on investment = return on investment/average investment volume * 100%. In the formulation, average investment volume = (begining long-and-short-term investment + ending long-and-short-term investment)/2.Such indicator represents the profitable capability for the enterprise by long-and-short-term investment of capital.

Rate of return on investment of the large beer equipment in 2009 is 21.52%, somewhat lower than that in 2008. But such rate on the first half of 2011 showed upbeat as 25.98%. It is the time to invest now.

三、 Profit Analysis for investment of the Large Beer Equipment from 2010 to 2015

It is estimated the rate of return on investment of the large beer equipment from 2010 to 2015 is as following: forecast rates of return on investment of the large beer equipment in 2009,2010, 2011,2012 are 21.52%,23.74%,24.25%,25.22% respectively. Generally speaking, as China’s future economy broader environment is gradually developing, the rate of return on investment of the large beer equipment will be firmly increasing.

Forecast Rate of Return on Investment of the Large Beer Equipment from 2010 to 2015

四、 Investment Trend Forecast of the Large Beer Equipment Industry in 2011

It is estimated investment trend forecast of the large beer equipment industry from 2010 to 2015 will show weighing on the investment of the medium and high end large beer equipment, average investment of the whole industry from 2010 to 2015 will account for 63.59% and the low end large beer equipment will account for 36.41%.

五、 Orientation of Investment on the Large Beer Equipment in 2010

From the estimates of the table below, orientation of investment on the large beer equipment from 2010 to 2015 is mainly as: investment on developing marketing channel to enhancing the brand impact and increase investment on advertisement, investment on R&D of the product to expand the new product’s launching, investment on the equipment and process to improve quality of the product and labor productivity, investment on expanding the scale of production.

Orientation Forecast of Investment on the Large Beer Equipment from 2010 to 2015.

Investment on R&D of the product

Investment on the equipment and process

Investment on developing marketing channel

Investment on enhancing the brand impac